Clover
Design and illustration of a direct mail piece for Clover that formed part of a wider campaign to encourage families to buy Clover lighter which contains half the saturated fat of other spreads. To highlight the benefits of the new spread, the DM directed customers online where they could enter a competition to win 4 pairs of Hunter wellies, as well as download a variety of outdoor walks and activities in their local area as part of Clover's drive to make families more active.
Design, Illustration, Typography, Hand Drawn Type, Direct Mail